Jan 30 2009

The Inescapable Snuggie Is Nothing But An Imposter

Published by at 9:38 am under Entertainment

The Snuggie

The Snuggie is that blanket with sleeves (some may even call it a backwards robe) that is all over the infomercials and every single place you turn on the Internet… including here.

For those who have somehow missed out on this vital advancement in pop culture, take a gander at the infomercial:

It keeps you warm even when you’re drinking tea! changing the TV channel! rooting for a football team out in public where others can see how stupid you look!

But while I was doing the requisite Snuggie research, I came across a startling fact: The Snuggie is a fraud.

It’s not the original “blanket with sleeves,” but rather the most recent (and cheapest, I suppose).

Before the Snuggie made fleece with some arm holes a sensation, there was the Slanket. Some college guy invented it back in 1998 when he was freezing his…arms… off in Maine. See, college really takes you places.

The Slanket is warm, luxurious and comes in a variety of colors. It also happens to be a whopping $44.95 where as you can get TWO Snuggies for $19.95, but you get what you pay for. Look how much superior the Slanket appears:

The Slanket

The Slanket 3

The Slanket 2

But that’s not all. Before the Snuggie there was also the Snug Sack. Oh yes.

It looks vaguely like a sleeping bag with sleeves and it’s more of a make-it-yourself thing, but damn if it doesn’t look warm:

The Snug Sack

The Snug Sack 2

And there you have it: The Snuggie isn’t so much an original product as it is the result of guerilla-warfare-esque marketing mayhem.

I’m on to you Snuggie…

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