This is what the anti-obesity crusade has come to: The founder of Papa Johns has had to warn Brits against eating too much pizza.

The whole incident kind of reminds me of alcohol and cigarette ads that now have to tell people that as much as they want them to buy their products to please use them in moderation because they might kill you.

Except cigarettes and alcohol overuse is often the result of an addiction. Not to say I haven’t felt a serious insatiable craving for pizza in my day.

CNN reports that the Daddy of all Fast Food Pizza’s was forced to tell his customers to eat less of his product thanks to the anti-obesity drive in Britain. When asked on BBC’s Radio Four program whether he thought this campaign would impact sales, John Schnatter responded: “No. Pizza’s actually healthy for you if you don’t eat too much of it. You can’t eat five or six slices but if you eat one or two slices it’s very nutritious.”

The presenter, Adam Shaw, then shot back with this: “I’m not sure your investors would want to hear you tell people don’t eat too much of our pizzas,” he laughed.

Touche.

Life is hard for the seller of calorie-ridden, fat-filled, deliciously delicious greasy foods.

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