Sexy lingerie may be titillating, but is it as comfortable as a loincloth? I think not. In Japan (where else?), at least one designer hopes the loincloth will take off and liberate women from today’s traditional tight-fitting underwear.

Lingerie manufacturer Wacoal released loincloths, known as fundoshi, three years ago. While fundoshi is traditionally made of white cotton, Wacoal went crazy, creating his line in a range of colors and patterns. There’s nothing like a good zebra print diaper-like garment to drive the men wild.

Speaking of wild men, doesn’t a loincloth really just make you think of:

Sorry ladies, if anyone can pull off a loincloth, it’s Fabio. In fact, I wouldn’t be surprised to see him walking down the street wearing just that outfit today.

In solidarity for the loincloth movement, another fashion forward celebrity has come out in support. Witness Ed Westwick strutting his stuff in a homemade version:

His is a little long, but who knows what he’s hiding under there.

So women, with inspirations like these, are you feeling inspired to ditch the lacy lingerie for some lineny loincloth liberation? Anyone? Anyone?

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