You know how a car accident on the side of the road causes drivers to slow down to stare? Well, apparently Brad Pitt has the same effect. However, instead of trauma catching people’s attention, it’s hotness.

In Siberia, officials are using that idea to solve their speeding problem. A cutout of the gorgeous Brad Pitt dressed as a traffic cop has been placed by the most dangerous intersections in the city of Omsk.

This little bit of cardboard role playing seems to be working. Accidents are down as motorists ogle the fine specimen. Can you blame them?

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