For Ladies By Ladies - Gold's Gym Calls You Out On Your Cankles |

Jul 01 2009

Gold’s Gym Calls You Out On Your Cankles

Published by Jennifer at 1:15 pm under Beauty Buzz

Cankles

Fortunately or unfortunatley, Jezebel recently pointed us towards Gold’s Gym’s new campaign against cankles. The company has created a site called saynotocankles.com to bring attention to this alarming epidemic.

The site explains:

Cankles are the fastest growing “aesthetic affliction” in the United States… even ahead of other bathing suit killers like Muffin Tops, Saddle Bags and Moobs. Millions of people across the country are currently affected by Cankles and millions more are “at risk.” In fact, it is estimated that if current trends continue, by the year 2012 Cankles will surpass Love Handles as the number one aesthetic affliction in the world.

Gold’s Gym has created saynotocankles.com to raise awareness for this growing epidemic and provide information and resources for those affected. If you or a loved one is suffering Cankles…we are here to provide the support you need.

Together, we can put an end to Cankles.

I get that it’s supposed to be funny, but it’s not exactly an exercise motivator. I certainly don’t believe that a few extra minutes on the treadmill are going to magically slim down my non-existent ankles. Instead, let’s all just throw on some long pants and protest Gold’s. Carrying a picket sign may not do anything for legs, but it could get rid of flabby arms and bitter anger.