It’s Olympic time folks.  And what better way to shine with the Olympic spirit than gearing your campaigns that way?  Dawn has come up with a clever way to compare their products with the competition.   In this campaign we see competing sponges battling it out in the pool.  Who’s gonna take the crown?  Well it’s the better cleaning agent of course!

I’m not sure if Michael Phelps would be going bonkers over the product but we’re just not sure he’d win against it in the pool!   Just kidding Michael.  We’re wishing you the best of luck in London and I’m sure Dawn is too.   And let us begin the Olympic Games!

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